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The next day, hop on to LinkedIn, sort through them, and connect with all business owners you met and send a personalized message. In the beginning, you should have enough time on your hands to head to several of these a week to get some word of mouth on the streets and to get to know local businesses in the area.Ĭollect business cards from every new business owner you meet. To get bookkeeping clients, get started by picking them up at some local networking events:Ĭheck out and then head to their “career & small business” category to find events in your area: It’s just a matter of finding the events your preferred market hangs out at and heading there with some business cards. To get to know who’s out there, there’s no better way than attending local networking events to collect some business cards. Don’t discount the power of word of mouth. Your blog page will contain your blog posts while your contact page will provide ways for your website visitors to contact you.ĭon’t forget that your website should also include your social media links to your Facebook business page, Linkedin business page, Instagram business page, Twitter business page, and others.īe prepared to hit the streets to mingle with new business owners to acquire your first few new clients. Lastly, your blog and contact pages are pretty self-explanatory.
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Here’s a good example from the Bean Ninjas, an awesome accounting firm with a super cool culture (!) based out of Australia: You may or may not opt to showcase your prices. To do this, set up a pricing table that breaks down your solutions in terms of what’s included. Next, showcases your core offerings that were created in Chapter 2. I think this is a good place to show off your personality.
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There are four reasons why I recommend taking the time to set up a productized service at the outset:ġ) It’s easier to get prospective clients by marketing your accounting and bookkeeping services as a complete solution versus marketing it as a commodity (ex: bookkeeping and accounting work).Ģ) Your small business will be far more streamlined if you only sell your core offering, as you can benefit from more standardization.ģ) They’re a great way to determine your baseline service level.